Privacy Policy

At Riverside House For Sale, operated by Frank Becerra of Pacific Real Estate, your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, retain, and safeguard your information when you visit our website or use our real estate services. It also describes your rights under the California Consumer Privacy Act (CCPA). Please read this policy carefully.

Information We Collect

We collect the following categories of personal information, organized by CCPA category:

Identifiers

• Full name
• Email address
• Phone number
• Mailing address

Commercial Information

• Property details you provide (address, condition, features)
• Home value estimates and Comparative Market Analysis (CMA) data
• Real estate transaction history related to our services
• Property search preferences and criteria

Internet or Network Activity

• Pages visited on our website and time spent on each page
• Clicks, scroll behavior, and interactions with site features
• Referral source (how you found our website)
• Search queries used within our site
• Browser type, device type, and operating system
• IP address and internet service provider

Geolocation Data

• General geographic location derived from your IP address (city/region level — we do not collect precise GPS coordinates)

Professional Information

• Real estate license information (collected only through our agent referral program)

How We Collect Information

We collect personal information through three main channels:

Directly From You

• Contact forms, home valuation requests, and property inquiry forms on our website
• Phone calls and text messages
• Email correspondence
• Newsletter sign-ups
• In-person consultations and property showings

Automatically When You Visit Our Website

• Cookies and similar tracking technologies
• Google Analytics (site usage and traffic analysis)
• Facebook/Meta Pixel (advertising measurement)
• Microsoft Clarity (heatmaps, session recordings, and user behavior analytics)
• Google Maps (embedded maps on contact pages)
• Server logs (IP address, browser type, pages requested)

From Third Parties

• Multiple Listing Service (MLS) for property data
• Public records (property ownership, tax assessments)
• Referral partners and other real estate agents

How We Use Your Information

We use the information we collect for the following purposes:

• Respond to inquiries: To reply to your questions, schedule consultations, and provide the real estate services you request
• Send market updates: To deliver relevant market reports, new listing alerts, and neighborhood updates that match your interests (with your consent)
• Improve our website: To analyze usage patterns, optimize site performance, and enhance the overall user experience
• Provide CMA reports: To prepare Comparative Market Analyses and home valuation reports you request
• Communicate about transactions: To facilitate real estate transactions and provide relevant updates during the buying or selling process
• Advertising: To measure the effectiveness of our ads and show you relevant advertising on other platforms

Information Sharing

We do NOT sell your personal information to third parties. We have not sold personal information in the preceding 12 months, and we have no plans to do so.

We may share your information with the following parties for the specific purposes described:

• Pacific Real Estate: Our brokerage receives information necessary to facilitate real estate transactions, provide services, and comply with California Department of Real Estate (DRE) regulations
• Acumbamail (email marketing): Your name and email address are shared with our email marketing platform to send newsletters and market updates you have opted into
• Google Analytics: Website usage data is collected by Google to help us understand how visitors use our site and improve the experience. Google may use this data in accordance with its own privacy policy
• Facebook/Meta Pixel: Website activity data is shared with Meta to measure advertising effectiveness and deliver relevant ads on Facebook and Instagram. You can opt out through your Facebook Ad Settings
• Microsoft Clarity: Website interaction data (clicks, scrolls, mouse movements, and anonymized session recordings) is shared with Microsoft to help us understand how visitors use our site and identify areas for improvement. Clarity does not collect passwords, payment details, or form field contents. You can learn more about Microsoft's data practices in their Privacy Statement
• Google Maps: Our contact pages embed Google Maps to show our office location. Google may collect usage data when the map loads, in accordance with Google's Privacy Policy
• Hosting provider: Our web hosting provider stores and processes data as necessary to operate this website
• Legal requirements: When required by law, regulation, legal process, or governmental request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others

Cookies and Tracking

Our website uses cookies and similar tracking technologies to improve your experience and analyze site traffic:

• Google Analytics: We use Google Analytics to understand how visitors interact with our website. This service collects information such as how often users visit, what pages they view, and what other sites they visited prior to coming to our site. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
• Facebook Pixel: We use the Facebook Pixel to measure the effectiveness of our advertising and deliver relevant ads to users on Facebook and Instagram. You can opt out of Facebook's interest-based advertising by visiting your Facebook Ad Settings.
• reCAPTCHA: We use Google reCAPTCHA to protect our forms from spam and abuse. This service may collect hardware and software information and send it to Google for analysis.
• Microsoft Clarity: We use Microsoft Clarity to capture heatmaps and anonymized session recordings of how visitors interact with our website. This helps us understand which areas of the site are most useful and where visitors may experience difficulty. Clarity does not record passwords, form inputs, or payment information. You can learn more at clarity.microsoft.com.

You can also control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that some features of our website may not function properly if cookies are disabled.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this policy, or as required by law:

• Contact form submissions: Retained for 3 years from the date of submission, or until you request deletion — whichever comes first
• Transaction records: Retained for a minimum of 5 years as required by the California Department of Real Estate (DRE) record-keeping regulations
• Analytics data: Retained according to Google Analytics (typically 14-26 months), Facebook/Meta, and Microsoft Clarity default retention policies
• Email marketing list: Your information is retained until you unsubscribe. You can unsubscribe at any time using the link in any marketing email
• Partial form submissions: Automatically deleted after 90 days

Data Security

We take the security of your personal information seriously and implement appropriate measures to protect it, including:

• SSL encryption: Our website uses SSL (Secure Sockets Layer) encryption to protect data transmitted between your browser and our servers
• Secure servers: Your information is stored on secure servers with restricted access
• CSRF protection: All forms use token-based protection to prevent cross-site request forgery
• Rate limiting: Automated protections are in place to prevent abuse of our forms and services
• Limited access: Access to personal information is limited to Frank Becerra and authorized personnel who need the information to provide our services

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee absolute security.

California Privacy Rights (CCPA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

Right to Know

You have the right to request that we disclose the following information about our collection and use of your personal information over the past 12 months:

• The categories of personal information we collected about you
• The categories of sources from which we collected your personal information
• Our business or commercial purpose for collecting your personal information
• The categories of third parties with whom we shared your personal information
• The specific pieces of personal information we collected about you

Right to Delete

You have the right to request that we delete personal information we collected from you, subject to certain exceptions. We may deny your deletion request if retaining the information is necessary for us or our service providers to:

• Complete a real estate transaction or provide a service you requested
• Comply with a legal obligation, including DRE record-keeping requirements
• Detect security incidents or protect against fraudulent or illegal activity
• Exercise or defend legal claims

Right to Opt-Out of Sale

We do NOT sell your personal information. We have not sold personal information in the preceding 12 months. Because we do not sell personal information, there is no need to opt out of sales. If our practices ever change, we will update this policy and provide a clear opt-out mechanism.

Right to Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights. Specifically, we will not:

• Deny you our real estate services
• Charge you different prices or rates for services
• Provide you a different level or quality of service
• Suggest that you may receive a different price, rate, or quality of service

How to Submit a CCPA Request

You can submit a request to know or a request to delete by contacting us through either of the following methods:

• Email: Email Us
• Phone: (951) 888-1527

Verification Process

When you submit a request, we will verify your identity before processing it. We will ask you to confirm your identity by responding to an email sent to the address associated with your request. For requests to access specific pieces of personal information, we may require additional verification steps.

Response Timeline

We will acknowledge your request within 10 business days and provide a substantive response within 45 days of receiving your verifiable request. If we need more time (up to an additional 45 days), we will notify you in writing with the reason for the extension.

Authorized Agents

You may designate an authorized agent to submit a CCPA request on your behalf. To do so, you must provide the authorized agent with written permission signed by you and we may require you to verify your identity directly with us. Alternatively, your authorized agent may provide a power of attorney under California Probate Code sections 4000-4465.

Your Choices

You have several options for controlling how your information is collected and used:

• Marketing emails: You can opt out of marketing emails at any time by clicking the "unsubscribe" link at the bottom of any marketing email we send, or by contacting us directly
• Google Analytics: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on
• Facebook/Meta tracking: You can opt out of Facebook interest-based advertising through your Facebook Ad Settings
• Microsoft Clarity: You can opt out of Clarity tracking by blocking cookies from clarity.ms in your browser settings, or by using a browser extension that blocks tracking scripts
• Browser cookie controls: Most web browsers allow you to manage or block cookies through their settings. Refer to your browser's help documentation for instructions
• Do Not Track: Our website does not currently respond to "Do Not Track" (DNT) browser signals. There is no industry-wide standard for DNT at this time

Children's Privacy

Our website and services are not directed at children under the age of 16. We do not knowingly collect personal information from children under 16. If we learn that we have collected personal information from a child under 16, we will take steps to delete that information as quickly as possible. If you believe a child under 16 has provided us with personal information, please contact us at our email address.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

Contact Us

If you have any questions or concerns about this Privacy Policy, our data practices, or wish to exercise your privacy rights, please contact us:

• Frank Becerra
• Email: Email Us
• Phone: (951) 888-1527
• Brokerage: Pacific Real Estate, Corona, CA
• DRE #: 01891521